MBA IN MARKETING

MBA IN MARKETING OVERVIEW!
A Master of Business Administration with a marketing specialisation is known as an MBA. After successfully completing this programme, MBA students will be equipped with the abilities necessary to pursue a career in marketing. Although most MBA programmes include marketing as a fundamental subject, candidates for an MBA in Marketing will spend a lot more time studying marketing in-depth. For instance, students will study particular topics like marketing management, marketing strategy, consumer behaviour, and so forth. 

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A marketing MBA can be pursued in a number of ways, including full-time, part-time, online, through distance learning, as an executive MBA, or as a one-year MBA. Additionally, undergrad performance, as well as the outcomes of entrance examinations like the CAT, XAT, NMAT, MAT, SNAP, and others, are taken into consideration when determining admission to the MBA in Marketing programme. 

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The Chief Marketing Officer (CMO), Brand Manager, Sales Manager, Market Research Analyst, Customer Relationship Manager, and other positions are all open to graduates of this school. Graduates can anticipate an initial yearly income of INR 7–12 lakhs, which will definitely increase as their level of skill increases.

Why Pick a Marketing MBA?
One industry that encourages innovation and originality is marketing. There are no formulae that limit it. A marketer needs to think "beyond the box" in order to be successful. For those that have a fierce, aggressive, and competitive mindset, an MBA in marketing is appropriate. The programme offers students many opportunities to think creatively, which will help them later in life as members of the marketing team. 

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However, the advantages of pursuing a marketing specialisation in an MBA could be cited as evidence. An MBA in marketing can cover a wide range of topics because almost all businesses and organisations need marketing to compete. The following advantages serve as the justification for the MBA in marketing scope:

Greater Possibilities for Professional Advancement

An MBA in marketing can help applicants get a job promotion and meet the requirements for management and executive positions at their current company. Graduates can readily transition to marketing roles because postgraduate business programmes emphasise the development of leadership and communication skills. Any senior-level position that involves sales, business development, media and entertainment, advertising, brand management, or even general management requires these skills.

Increased Earnings Potential
Your salary could go up dramatically if you get a master's degree. Payscale claims that depending on seniority, organisation, and sector, annual compensation for MBA in Marketing graduates might range from INR 3 lakh to INR 20 lakh. Additionally, qualified MBA in Marketing candidates are hired by respectable local businesses for a range of marketing positions. As a result, jobs with high pay scales often have wide and varied job obligations.

Knowledge Expansion
The majority of MBA Marketing programs are created to give graduates a foundation in "core" business education and to enlarge that knowledge with electives that are specifically related to marketing. There is coverage of basic disciplines in finance, human resources, accounting, corporate management, organisational behaviour, and other areas. On the other side, the elective courses concentrate on topics like market research, consumer behaviour, product management, brand management, strategic selling, and the administration of promotional campaigns.

Other Types of MBA also Available- MBA IN HR

Most Popular Career
Many professionals trying to break into the industry are looking for marketing or sales management positions. Many people apply for open opportunities because professions in marketing and sales are quite lucrative.

The greatest variety of career options
The fact that businesses themselves have a wide range of marketing options is one of the main causes of the aforementioned observation. Every year, new products that need to be advertised are released by the FMCG, retail, fashion, and healthcare industries. Without a solid marketing team, it cannot be done. The usage of marketing experts is also necessary due to the ongoing requirement to diversify into more uncommon markets and regions.

Development and Improvement
The prospects for job growth in marketing decrease as competition rises. A marketing professional with an MBA has significantly more advancement opportunities than one without. This is because having a strong team and competent management are both essential. It is possibly even more crucial since effective management may provide the strategic direction an organisation needs to function efficiently.