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About MBA IN MARKETING
MBA in Marketing is a Master of Business Administration degree with a marketing concentration. MBA students who successfully complete this programme will have the skills needed to pursue marketing employment.
By the Highlights
Average Duration:2 Years
Average Fees:5Lakhs INR
MBA IN MARKETING OVERVIEW! A Master of Business Administration with a marketing specialisation is known as an MBA. After successfully completing this programme, MBA students will be equipped with the abilities necessary to pursue a career in marketing. Although most MBA programmes include marketing as a fundamental subject, candidates for an MBA in Marketing will spend a lot more time studying marketing in-depth. For instance, students will study particular topics like marketing management, marketing strategy, consumer behaviour, and so forth.
A marketing MBA can be pursued in a number of ways, including full-time, part-time, online, through distance learning, as an executive MBA, or as a one-year MBA. Additionally, undergrad performance, as well as the outcomes of entrance examinations like the CAT, XAT, NMAT, MAT, SNAP, and others, are taken into consideration when determining admission to the MBA in Marketing programme.
The Chief Marketing Officer (CMO), Brand Manager, Sales Manager, Market Research Analyst, Customer Relationship Manager, and other positions are all open to graduates of this school. Graduates can anticipate an initial yearly income of INR 7–12 lakhs, which will definitely increase as their level of skill increases.
Bachelor's degree with a minimum Aggregate score of 50%
Type Of Courses
Full-time, Part-time, Distance, Online
Consumer and Brand Insight Strategy
Digital Marketing and social media management.
Sales and Distribution Management
Managing Products, Services And Brands.
Integrated Marketing Communications, Digital & Social media Marketing.
Why Pick a Marketing MBA?
One industry that encourages innovation and originality is marketing. There are no formulae that limit it. A marketer needs to think "beyond the box" in order to be successful. For those that have a fierce, aggressive, and competitive mindset, an MBA in marketing is appropriate. The programme offers students many opportunities to think creatively, which will help them later in life as members of the marketing team.
However, the advantages of pursuing a marketing specialisation in an MBA could be cited as evidence. An MBA in marketing can cover a wide range of topics because almost all businesses and organisations need marketing to compete. The following advantages serve as the justification for the MBA in marketing scope:
Greater Possibilities for Professional Advancement
An MBA in marketing can help applicants get a job promotion and meet the requirements for management and executive positions at their current company. Graduates can readily transition to marketing roles because postgraduate business programmes emphasise the development of leadership and communication skills. Any senior-level position that involves sales, business development, media and entertainment, advertising, brand management, or even general management requires these skills.
Increased Earnings Potential
Your salary could go up dramatically if you get a master's degree. Payscale claims that depending on seniority, organisation, and sector, annual compensation for MBA in Marketing graduates might range from INR 3 lakh to INR 20 lakh. Additionally, qualified MBA in Marketing candidates are hired by respectable local businesses for a range of marketing positions. As a result, jobs with high pay scales often have wide and varied job obligations.
The majority of MBA Marketing programs are created to give graduates a foundation in "core" business education and to enlarge that knowledge with electives that are specifically related to marketing. There is coverage of basic disciplines in finance, human resources, accounting, corporate management, organisational behaviour, and other areas. On the other side, the elective courses concentrate on topics like market research, consumer behaviour, product management, brand management, strategic selling, and the administration of promotional campaigns.
Most Popular Career
Many professionals trying to break into the industry are looking for marketing or sales management positions. Many people apply for open opportunities because professions in marketing and sales are quite lucrative.
The greatest variety of career options
The fact that businesses themselves have a wide range of marketing options is one of the main causes of the aforementioned observation. Every year, new products that need to be advertised are released by the FMCG, retail, fashion, and healthcare industries. Without a solid marketing team, it cannot be done. The usage of marketing experts is also necessary due to the ongoing requirement to diversify into more uncommon markets and regions.
Development and Improvement
The prospects for job growth in marketing decrease as competition rises. A marketing professional with an MBA has significantly more advancement opportunities than one without. This is because having a strong team and competent management are both essential. It is possibly even more crucial since effective management may provide the strategic direction an organisation needs to function efficiently.
Type of MBA in Marketing
Full-time MBA in Marketing
Bachelor's Degree with 50% Marks + valid scores in national-level MBA exams
The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, market-market-oriented strategy Planning and Pricing.
The job titles of the graduates of marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of Customer Satisfaction is given primary importance by the marketing teams of every company.
Part-time MBA in Marketing
Graduation with minimum 45-50%+ Minimum 2-3 years of work experience+ performance in written test/interview/GD.
In a part-time MBA in Marketing program, students take classes at night and on weekends, alongside a full-time job. Most Programs offer students one or two classes each semester.
A part-time MBA in Marketing is a perfect fit for applicants who:
Want to keep working and earning as they obtain an MBA in Marketing.
Are focused on learning how to apply business theories to the real world in real-time Want to build a network?
The MBA in marketing course allows individuals plenty of time and flexibility. Students can enhance their business skills by learning finances, taxation, accounting, operations, marketing and other management strategies.
50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score
Distance MBA in Marketing Management course is approved by the UGC-DEB.
There is no need to conduct regular classes while pursuing a Distance MBA in Marketing.
The salary package that the student would get after a Distance MA in Marketing is approximately 5 lakhs to 8 lakhs per year.
The syllabus for a Distance MBA in marketing Covers Retailing Strategic Management, Entrepreneurship Development, Marketing of non-profit Organisations, Service marketing and CRM, Logistics And Supply Chain Management, E-Commerce, Product and Brand Management etc.
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